1. As the MZ generation leads the consumer market, a prominent aspect of the MZ generation's spending habits is 'flexing', which shows a high preference for premium spending that doesn't skimp on self-reward. They prefer places equipped with the interior and amenities they want, tending to choose locations where their clear preferences, such as stores where they can take photos to post on SNS, are strongly reflected. They favor spaces where they can be the main focus, utilizing simple and clean colors and whitespace for a minimalist interior design. 2. Women in their 10s to 30s are establishing themselves as the main customer base through a cultural phenomenon that involves sharing and empathy via SNS. Women in their 40s to 50s are also forming another customer group, either as a way to reminisce about their younger days or to create family memories. 3. Based on the cultural phenomenon grounded in self-love and the continuous demand, the business category of photography may experience fluctuations in sales. However, the likelihood of the business sector becoming a highly competitive red ocean is extremely slim.